4min chapter

Deep Dive with Ali Abdaal  cover image

How To Build A Multi-Million Dollar Empire In Your 20s - Grace Beverley

Deep Dive with Ali Abdaal

CHAPTER

What Was the Winding Down of the Influencer Brand?

I knew I wanted to move more towards creating brands and working on like the the backend side rather than the creating content. But in part that what's been amazing for me as part of this is like the creator economy now is focused on amazing content. And I never made amazing content. Like I never made content that was really high end or that was really succinct or that was any of those things. It just happened that mine was relatively more high profile. Obviously that comes with a pivot that, you know, obviously some people aren't going to understand but ultimately at the end of the day, I think I really prioritized that for a long time because of online opinion and also because of how

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