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Why Ad Tech Might Finally Get a Piece of That Creator $

Next in Media

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Navigating the Creator Economy

This chapter explores the intricate dynamics of the creator economy, highlighting the disparity between advertising spending and consumer engagement with creator content. It discusses the increasing significance of cross-platform strategies for creators, the challenges they face in monetization, and the evolving ad tech landscape. Additionally, the chapter emphasizes the role of third-party technologies and AI developments in enhancing collaboration between creators and brands.

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