17.5: The Promise of the Brand
Writing Excuses
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Introduction
This episode of writing excuses has been brought to you by our listeners, patrons and friends. If you would like to learn how to support this podcast, visit w w w dot patrion dot com. This is writing excuses, the promise of the brand. 15 minutes ong, because you're in a hurry and we're not that smart. And when we began this series of a of eight episodes about expectations and promises, i mentioned the two thousand nine example of the tropic ana pure premium orange juice. Ccover re design, the design of the carton. A, for me, the apex fail for brands, for making brands, for working off your existing brand.
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