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“Tiny Market, Big Money” & Common Entrepreneur Mistakes (on Foundr Stories) Pt. 2 - Feb '22 | Ep 437
The Game w/ Alex Hormozi
How Can I Really Get More Customers?
Dan Kennedy: I give the classic Dan Kennedy example, which I like a lot. Let's say that we had a time management course to sell for 19 bucks. You're not going to be able to sell for really much more than that. If I niche down even further and said outbound sales or sales reps, I might be able to sold that for $500. And so the difference between the $19 thing and the $2,000 thing is a 100 X difference in price.
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