00:00 Introduction
12:55 Defining Customer Experience and its Relationship with Brand
25:30 The Role of Retail Stores in Customer Experience
31:19 The Impact of Product Information on Customer Experience
36:26 Educating Customers and Pre-Purchase Support
42:42 AI for Customer Support
45:35 Creating Video Content for Customer Education
48:52 The Importance of Trusting Your Gut
53:36 Funnels in Marketing and Business
01:05:00 Balancing Discounts and Brand Value
01:08:49 The Impact of Pricing and Offer Positioning
01:10:17 Testing Messaging and Perception
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
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