Investing in Sports: The Next Trillion Dollar Market?
Goldman Sachs Exchanges
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Investing in Sports: Emotion Meets Economics
This chapter examines the financial intricacies of the sports ecosystem, including revenue generation and cost management, while also highlighting the growth of the US sports betting market. It reflects on the author's personal journey with sports teams, illustrating the emotional ties that influence investment decisions alongside financial considerations. Ultimately, the chapter asserts that successful sports investment requires a balance between understanding market dynamics and fostering community engagement.
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