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544. Ari Emanuel Is Never Indifferent
Freakonomics Radio
The Importance of Research in Buying TV Shows
The UFC had a research department that kept shows on the air by about 15 to 20%. Emmanuel: "I wanted some insight of what they were thinking so that my arguments about how to keep a show back on" At first, Lorenzo and Frank Fertita didn't want to sell. They got $4 billion which ultimately is what they ultimately got.
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