116 - Roadmap for Your First 90 Days as Head of Marketing | Maya Grossman
GTM Live
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How Much Power Does It Give You as a Marketer?
Moricio: A lot of marketers don't have these 90 days to do this because their company forces them to skip all these steps. And move straight to xecution. There are some types of execution that you know you're going let me give you an example. Our web site, our man you not like our home page really needed a revamp. We were talking about an old value proposition, and it wasn't even targeting the right audience. So changing that was actually quite easy. Right half way through, we kind of knew what the new value proposition was, and wo said, let's test it. Moricio: I think this is mainly for the cos of early stage companies
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