Janice Fraser (Adaptive Path) - Entrepreneurial Leadership Qualities
Entrepreneurial Thought Leaders (ETL)
00:00
The New Conceptual Selling Is Coming Back in Fashion
The author recommends a handful of books that he refers to often. The art of the start, corporate life cycles and new conceptual selling are among them. How do you manage a brand in this Web 2.0 kind of world where everyone is talking to everyone?
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Transcript
