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4min chapter
Malcolm Gladwell Questions Everything
ReThinking
The Persuasion Knowledge Model
Malcolm Meon: I'm an optimist on this. There's a model called the Persuasion Knowledge Model, which says that when somebody discovers that you're trying to influence them, a change of meaning occurs. "I want to convince you that success was much more driven by luck and opportunity than most of us are willing to admit," he writes. The show is hosted by me, Adam Grant, and produced by TED with Transmitter Media. Taken for granted is part of the TED Audio Collective.
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