Where Is Consumer Attention Going Right Now? | Marketing For The Now Episode #14
The GaryVee Audio Experience
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Evolving Media Consumption and Outdoor Advertising
This chapter delves into the changing landscape of media consumption, emphasizing personal experiences with different platforms and the significance of impactful content. It also explores the resurgence of outdoor advertising post-pandemic, highlighting how consumers are increasingly drawn to outdoor experiences and how this shapes marketing strategies. The discussion extends to the integration of digital elements in outdoor advertising and the innovative approaches brands employ to capture consumer attention.
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