2min chapter

Climate Rising cover image

CNN Chief Climate Correspondent Bill Weir: Media's Role in Shaping Climate Action

Climate Rising

CHAPTER

The Power of Stories in Consumer Choices

This chapter examines how storytelling influences consumer behavior, especially in the context of vehicles and romantic traditions. It discusses the shift in societal narratives that shape perceptions of products like SUVs and diamonds, emphasizing the challenge of altering these deeply ingrained beliefs.

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