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What's the Next Step?
Once we know who that audience is, what's the next step? So again, this is going to be a non generally, a not sexy thing. But i like to frame it as a question that they're currently looking for an answer,. And again, they either don't have a good answer, or they don't have an answer at all. Most people are willing to be a get back to the smart, capable, good piece. most people want to be seen as open minded.