Ep. 33 Doug Knopper Freewheel Co-founder chats with AdTechGod
AdTechGod Pod
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Industry Trends in Media and Ad Tech
This chapter explores the consolidation in the media and ad tech sectors, the shift towards digital streaming over traditional linear TV advertising, and the impact of platforms like TikTok and Instagram Reels on content consumption. It also delves into challenges in the advertising industry such as adapting to the evolving landscape, addressing issues like the deprecation of cookies, and the importance of diversity and competitiveness in the market.
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