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Episode 31: Evolution of retail marketing with Andy Murray

Kantar Retail Sound Bites

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The Importance of Understanding Your Biggest Fans

The news has been around McDonald's temporarily closing its US offices, starting just on this past Monday. I think it's more likely driven by McDonald's plans to again, reprioritize, become more efficient. And for many brands like McDonald's, your addressable market is getting smaller because consumers have less discretionary income to spend and purchasing power isn't higher right now.

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