Strategies for Staying Top-of-Mind

As we wrap up The Lead Generation series, you likely already know how important staying top-of-mind is.

If you're not top-of-mind when the client is ready to hire someone, you won't get the gig. Period.

So what are the 3 best strategies for nurturing your leads, and ultimately getting more gigs?

That's what this week's episode is all about!

In this episode you’ll discover:

• Nurturing leads the way you nurture a garden
• The three unofficial buckets of lead nurture strategies
• What being "known well" should mean to you
• Choosing a type of content for your content marketing
• Discovery content vs. nurture content
• Why paid ads are content marketing
• Using retargeting to nurture your leads
• The difference between a marketing lead and a sales lead
• Why you need to go all in on your chosen content area

For full show notes, visit https://6figurecreative.com/283