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A good story is not you are born into a certain cast and you stay there. We love ads that tell stories of people who rise up from poverty to sell products. The 19 84 commercial erred only once during the de super bowl of 19 84, but it was, and it never mentions the product. It has nothing to do with whether apples computers were better than i b m's computers. But it's the story that ignited us. And we got a d couple ads from the story, from the product,. Because hard to do thoughause we're inundated by it all day long.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode