E123: The Meta Incrementality Report: Lessons from 640 Haus Experiments
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Advertising Insights and ERP Challenges
This chapter explores the findings from 640 incrementality tests on advertising strategies, revealing the effectiveness of various campaign types for different brand sizes. It also delves into the complexities and frustrations of implementing enterprise resource planning (ERP) systems, including unexpected costs and the need for proper support. The speakers blend insightful analysis with light-hearted banter, showcasing both the serious challenges and rewarding successes in the landscape of modern business solutions.
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