Pro Politics with Zac McCrary cover image

From 2% to 52%: How Chicago Mayor-Elect Johnson Won...with Brandon Davis, Lead Media Strategist & Partner, Technicolor Political

Pro Politics with Zac McCrary

CHAPTER

How to Reach Younger Voters

Johnson's coalition over indexed on folks who were younger as opposed to older, more and more in campaigns. That is the holy grail is to be able to communicate with folks that are harder to get in front of than broadcast television. "We took away from the traditional way we think of a thousand points has been sort of a standard in our business"

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner