Bob Moesta: Understanding how customers buy, using Jobs To Be Done Framework
The Yaag Project
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How to Find the Next Job on the Other End
When I look back at some of the companies that I've left, one of the common patterns that I've seen with myself is that within the first, you know, two to three months, I realized that this is not going to work. And for the next 10 months or so, it's more of an hypothesis that I'm just trying to make sure that I was right. Well, and I always feel like planning is guessing and COVID has helped us kind of show us that. Right.
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