
The Failures and Futures of Virtual Reality (Ep. 7)
Gamecraft
Is Apple Taking a Big Risk in the VR Market?
Apple is sort of doing a masterclass on how to take on a competitor here. I think they have some interesting positioning around the way that the iPhone functions in your life, which could potentially translate into a virtual reality or at least an augmented reality context. And so it's not insane to think that Apple could make a splash in this market, but look at a $3,000 price point, this is going to be a rich man's toy.
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