🥜 “Unhinged marketing” — Nutter Butter’s Gen Z case study. OpenAI’s new emperor. Shein’s mysterious loophole.
The Best One Yet
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From Nonprofit to Viral Marketing
This chapter explores OpenAI's shift to a for-profit model under Sam Altman, highlighting its implications and executive changes. It also examines the unconventional marketing strategies that propelled Nutter Butter’s viral success, particularly through Gen Z-targeted social media tactics.
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