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32: The Art of Thinking Clearly by Rolf Dobelli

Bookworm

CHAPTER

How to Anchor an Auction Style, Is That Really the Way It Works?

The way an auction work is, works, is designed to raise the price as high as you can. anchoring: Someone will drop a number, and that sets the base line by which all other numbers are judged. You don't want to buy from the car salesman who is going to sell it like a lemon. And if you just have no idea who they are or what the service is all about, ah, i really need to be aware of this type of stuff.

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