The Importance of Following Your Gut From Day One

I don't believe that you could do that level of customer discovery and pain point discovery without a product. I wish it didn't take me like two years to get to where I am now, but we're still working through it. It's zigging when everyone's zagging. We were told, you can't build this product in the Shopify world. And now looking from the outside in, I see people launching Shopify apps and I have sympathy for them.