The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 771: The Top Marketing Strategies for 2025 Growth with the CMOs of Snowflake, LinkedIn, and Carta

The Official SaaStr Podcast: SaaS | Founders | Investors

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Shifting Focus: From Cap Table to CFO Software

This chapter explores a company's strategic pivot from cap table services to developing software solutions specifically for fund CFOs in venture capital and private equity. It discusses the challenges these CFOs face with outdated tools and emphasizes the importance of targeted marketing efforts and enhanced customer experience to drive future growth.

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