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The Margins on this Boring Business are Kind of Insane⏐Holdco Bros Discuss! Ep. #128

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

CHAPTER

Understanding Customer Lifetime Value in Ethical Sales

This chapter explores the critical role of customer lifetime value (LTV) in service industries like pest control. It contrasts ethical sales practices with misleading tactics, emphasizing how reputation and fulfillment are key to customer retention and loyalty.

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