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13min chapter
The Battle For The Airwaves
FiveThirtyEight Politics
The Landscape of Political Advertising
This chapter examines the evolving dynamics of political advertising, focusing on contentious issues like abortion and immigration. It explores the differences in messaging strategies between Democratic and Republican campaigns, specifically how they utilize positive and negative ads. The discussion also delves into the complexities of ad effectiveness, spending patterns, and the interplay between campaign funding and political action committees.
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