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Startup Series: CODA Farm Technologies

Inevitable

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How to Get Farmers to Pay Attention to Your Product

Selling efficiency doesn't seem to be working for farmers. How are you actually getting farmers to pay attention to it? It's definitely a challenge. Reaching farmers is actually pretty hard. We are having success with digital marketing using platforms like Facebook and Instagram and Google. You know, when farmers use your product, it gives them such a tangible benefit they're compelled to tell other people.

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