5min chapter

Channels with Peter Kafka cover image

BuzzFeed wants to build a… social network?

Channels with Peter Kafka

CHAPTER

The SNARF Paradox: Emotion-Driven Viral Content

This chapter explores the concept of SNARF, a viral content type shaped by AI algorithms that prioritize emotionally charged engagement over community values. It examines the detrimental effects of this shift on user experience and highlights the disconnect between user desires and their actions on social media platforms.

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