3min chapter

The Knowledge Project with Shane Parrish cover image

#104 Nir Eyal: Mastering Indistraction

The Knowledge Project with Shane Parrish

CHAPTER

The Most Effective Smoking Cessation Study in History

Ofi saw this research when i came across a study that found that the most effective smoking cessation study in history was a study that simply paid people to quit smoking. And not only that, it was even more effective if the person had to put some skin in the game. Ofi didn't pay in the ten thousan dolar ecause i finished my damnd book, and i kept my money. The one cavy out here is that price packs are not good for every type of behavior. For example, don't make a bet with somebody that you'll stop biting your nails. Don't do that. There's only some types of behavior that can be changed with these types of

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