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9min chapter
259. From Segmentation to Personalization: The SciPlay Approach to Success
Deconstructor of Fun
Optimizing Player Retention through Metrics
This chapter explores the critical role of metrics in evaluating player retention and engagement in gaming. It emphasizes the need for personalized player journeys, strategic collaboration between feature development and monetization teams, and meticulous planning to ensure successful game launches.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode