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You Can Change Someone’s Mind But Are You Sure You Want To? | David McRaney

Behavioral Grooves Podcast

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What Do You Think About the Elaboration Probability Model?

In a new book, author Richard petty says attitudes have more impact on behavior and cognition than we thought they did. He argues that instead of thinking about the beliefs, let's get them thinking about their attitudes. In some ways, like many things in psychology, i think we come to them in the rear. That elaboration is such a key for integrating it into who we are.

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