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452. How to Clarify Your Story So Customers Will Buy with Dr. J.J. Peterson of Marketing Made Simple

The Product Boss with Jacqueline Snyder

00:00

The Seven Elements of a Good Story

There are seven elements that have to be present in a story for us to be engaged. The hero can't win the day on their own, can't overcome the problem on their own. So they have to meet a guide. There's a clear forward way forward. And then we as the audience know how this can be a happy ending or failure.

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