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120 - The Power of Association Marketing, with Casey Adams
The Marketing Millennials
How Do You Reach Out to People?
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Daniel: When I started the show, I was DMing friends as I said before on Instagram and that led to getting the initial first 25 interviews. And then over time, as I was just taking more swings and sending more DM's to people, I ended up just getting yeses. It wasn't just like an easy yes. It was a calculated yes. He says he has gone about booking guests by having a specific angle. Daniel: If you were to ask yourself, anyone listening or yourself Daniel, right? It's like, if someone reached out to you and said "Hey, I'm, I just had your good friend on the show," would you go for it? Right
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