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#626 - Richard Shotton - 8 Psychology Hacks Behind The World’s Biggest Businesses
Modern Wisdom
How to Optimize for Email Subscribers
If there was a sliver of difference between what you're incentivizing and what you actually want, you generate some pretty dangerous repercussions. So yeah, you've got to be very careful about what incentive you set. Talking about fairness, COVID toilet roll prices in the UK. Most economists would say this is just a reaction of supply and demand. But people don't treat prices in that manner. They feel that the exploitation of a surge in demand with excess pricing is unfair. There's a danger that they will punish that supply.
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