Danger of Integrated Studios + Ad Networks: Applovin and Zynga
Deconstructor of Fun
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Is the Consolidation a Good Idea?
It's going to be much more difficult for new developers to design games that will compete with the big ones, Ray says. The big ones right now have so much data on the ua side, on the on the l tv side, that they don't really need to a put too much effort in developing innovative games,. They just need to develop repet repetitive games that will look the same way and will keep monitizing the same way.
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