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039 - Content Design at Wealthfront and Chewy.com, with Chase Roberts

The Object-Oriented UX Podcast

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How to Be a Successful Content Designer at Wealthfront

Wealthfront is primarily a robo advisor, which just means you answer some questions about like your risk and then it basically spits out this like portfolio for you based on that risk. So when I started at Wealthfront, they were already kind of working on this stock investing product where essentially they were trying to build out this one new object of thematic stock portfolios. We ended up redoing the whole like concept. It became difficult because it wasn't really about noun forging as much as it was about how do we work in with this new object? And what do we call that object? What attribute should be attached to it? How does it intersect with other objects that are already in

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