You undoubtedly hear gurus telling you to fill up your video descriptions on YouTube. They say to give Google as much information about your video as you can and to use your keywords in there and other variants of your keywords. They encourage people to put a lot of links in there, too, because you never know which link someone will want to click on.

But then you see that most of the top creators on the platform either have little or nothing in their description boxes. At the very least, some use some default text that’s the same for every video on their channel.

So is there an opportunity here for more views or is it just a meaningless description box? That’s what we want to help you understand here today.

CREATOR SPOTLIGHT: Check out Kids Toys Play on YouTube here https://www.youtube.com/c/KidsToysPlayChannel

YOUTUBE CONSULTING: If you'd like to put together a growth plan for your videos and your channel, we'd love to get into a private consultation with you, too! Go to https://videocreators.com/consulting

POWER TIP: YouTube recently introduced the ability to use automatic video chapters for your videos. Video chapters allow viewers to jump forward to a specific section of a video. You can now allow or opt-out of automatic chapters in bulk on existing videos in YouTube Studio. More info about that here: https://support.google.com/youtube/answer/9884579

LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. https://www.speakpipe.com/videocreators