The Importance of Seating in Sports

The idea was basically we wanted seating, especially with a silicone wedding ring and like something that you could see everywhere. We just wanted it to be seen by everybody in the locker room or just whether they're posting about it or not,. And so get this thing everywhere. That was really my first, like, basically project goal, like, get this everywhere and get this to every major sport. There was for sure some of those that I want to say in major league baseball that became big. But before that, we were sitting in product too.