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Why This Startup Founder Is Spending $0 On Paid Marketing with Ankur Nagpal (#104)
Marketing Against The Grain
How to Build a Company in a Pre-Ai World
A lot of marketing is messaging and position, which is really important. But I think that you need to kind of couple that with understanding. We've kept our company pretty small because I think the smaller you are, the more you can change direction. It's not dramatically changing our strategy, but we're ensuring we're a size or we can quickly sort of pivot.
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