This week Dan and Dara discuss where they think the future of Google Analytics is heading. Spoiler alert - like it or not, it's all GA4.
The Google Analytics for Firebase upgrade to Google Analytics 4 has until the 15th February 2022 before data is deleted, and 17th January 2022 before new data stops being processed https://bit.ly/3CLTF2u.
Check out the announcement from Looker back in November 2021 stating they are rolling in the Data Studio team into their own https://bit.ly/3r6V2Fv.
Grab yourself a ticket to MeasureFest on 6th April 2022 and come see Dan do his talk on "the role of GA in the future MarTech stack" IRL https://bit.ly/3HaiHdE.
In other news, Dan and Dara top up on some TV!
Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.
The post #24 What will the role of GA be in the future? appeared first on Measurelab.
