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Trend Forecasting and the Business of the Future

Peoples & Things

CHAPTER

What's Happened to the Pandemic?

When the pandemic started, none of the companies were had predicted it coming. The people that I looked at are shaping the conversation because they're shaping the questions that people ask. And so there's, there are these ripple effects around that. It has been absolutely fascinating to watch them turn a 180 and embrace the pandemic as a business growth opportunity.

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