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Parker Conrad, Founder of Zenefits & Rippling

The Social Radars

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Challenges Faced in the Growth and Scaling of Zenefits

This chapter discusses the challenges faced by the company Zenefits as it grew and scaled, including licensing issues, macro problems, and inappropriate behavior in the stairwells. The initial approach of manual operations proved difficult to automate and led to occasional errors affecting customer satisfaction. The perception of the company shifted from incredible concept to flawed execution, causing a decline in performance after a significant fundraising round.

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