EP3 (GUEST) – Snap’s Former Head of Measurement, Andrew Covato, explains how the advertising industry can turn dumb measurement into smart measurement
ADSN
00:00
The Self Fulfilling Prophecy
Advertisers need to spend a lot more time and energy into, into measuring things correctly. What Instagram understands is your behavior. And in our stance that somebody like you was performing your behavior is really into golf. And therefore, you should see some golf ads. But all of that is correlated. You're measuring things in the same way that you're optimizing for them. Therefore, you're going to see success. The measurement is also how many conversions did I, did I attain after seems ads, seven days after seems that seven days after. Clicking on his that, you know, 28 days after views that whatever it happens to be, right? That, that is a self fulfilling
Transcript
Play full episode
