What's in a Name? Naming Your Company and Filling Your Brand with Meaning with Brad Flowers (MDE391)
Leadership, Brand Strategy & Transformation - Minter Dialogue
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How to Be a Better Brand
I think branding is ultimately a transformational act people want to go from one thing to another thing. And so we're helping them kind of move into this new version of themselves that they can kind of see but they want to get there. So, we're trying to do the same thing. It's a funny one with as a branding company you neglect your own, your own company,. You know, like the cobblers shoes kind of thing. We've taken this kind of COVID area era as an opportunity to think about who we want to be and articulate it more clearly. That's a lovely, lovely proposition.
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