Stacking Growth | The B2B Marketing Podcast cover image

S3E11 - Are PLG and ABM just new terms for Lead Gen? | Carl Ferreira - Director of Sales, Cassidy Shield - Chief Revenue Officer @ Refine Labs

Stacking Growth | The B2B Marketing Podcast

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The Importance of Good Marketing

Carl: ABM is like a really like it's a buzzwordy thing right now. We even have started to incorporate a little bit of a of it on, you know, on our website. So yeah, I don't know if I I'm not as pessimistic on it. Do your homework, understand economics through the full life cycle. Don't just believe that you're going to magically drive a bunch of signups that will convert into high paying customers.

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