The New Era of Multicultural Strategy - Sahar Mehdi and Kate Endeley
Sweathead, A Strategy Podcast
00:00
How Do You Segment Multicultural Consumers?
"I've been like pushing for segmentation, what I call segmenting the segment," says Sweathead. "Psychographics is a way to kind of acknowledge that they're not a monolith", he adds. If you spend your days trying to get into people's heads, visit sweathead.com. You can pick up the Kickstarter funded book strategy is your words by me.
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Transcript
