
How Can Spotify Make Streaming Ad Insertion Stick?
Sounds Profitable
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Spotify
All of the pieces are in place for S.A.I. to become the default advertising technology in podcasting, says Brian Wojciechowski. Spotify could turn this on on their hosting platforms today and allow publishers to sell direct through them with a $5 CPM fee. Publishers would opt into that near term because really at the end of the day, what they want is more ad revenue.
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