Joey Berriatua Explains the Tinman Elite Breakup + What Comes Next (Trail Running?)
Singletrack
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Navigating the Media and Sponsorship Landscape in Running
This chapter explores the intricate dynamics between media coverage and brand sponsorships in the running community. It addresses the balance of authenticity versus commercialism, the role of appearance fees, and the impact on athletes' relationships with the media. Additionally, the conversation includes a personal journey in trail running and the challenges faced in aligning professional aspirations with genuine passion for the sport.
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