How TikTok Goes International

This week’s podcast is TikTok's international success.

You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts.

Here is the link to the TechMoat Consulting.

Here is the link to the China Tech Tour.

Here are my three factors for succeeding internationally:

1.  Has a 10x product and user experience. Plus early mover. Plus big spending (marketing, acquisitions, hiring, etc.)

2. The service is standardizable cross-border. Little need for localization and/or local services.

3. It build on advantages. Or the business builds competitive advantages and entrenches rapidly.

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Related articles:

• My Interview with Huawei’s Guo Ping on Managing People vs. Managing Rules and Systems (Tech Strategy – Daily Strategy)
• 3 Types of Network Effects (Asia Tech Strategy – Daily Lesson / Update)
• Questions for Huawei’s CEO, JD & Jingxi, Metcalfe’s Law Is Dumb (Asia Tech Strategy)

From the Concept Library, concepts for this article are:

• n/a

From the Company Library, companies for this article are:

• ByteDance / TikTok / Douyin
• WeChat
• Kuaishou
• Shein
• Temu / Pinduoduo

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I write, speak and consult about how to win (and not lose) in digital strategy and transformation.

I am the founder of TechMoat Consulting, a boutique consulting firm that helps retailers, brands, and technology companies exploit digital change to grow faster, innovate better and build digital moats. Get in touch here.

My book series Moats and Marathons is one-of-a-kind framework for building and measuring competitive advantages in digital businesses.

This content (articles, podcasts, website info) is not investment, legal or tax advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. This is not investment advice. Investing is risky. Do your own research.

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